Birmingham, UK


A couple of weeks back I popped down to Topshop in the Bullring for their personal shopping event. I've never used an in-store personal shopper before so I was keen to see exactly what the appointments entail.

The personal shoppers in the Bullring store are Charlotte and Amelia. Both girls were beautifully dressed that evening which is always a good sign but no surprise as they both live and breathe fashion. The girls took it in turns to talk us through some of their current favourite picks and how they would choose to style them while we were served delicious cocktails and canap├ęs. 

They also spoke in detail about the brand new completely free personal shopper experience. The appointments can range anywhere from 30 minutes up to 2 hours depending on what you are looking to buy. You can pop in for a single item or a whole new wardrobe if you like and the experience is completely tailored to you. They even bring you drinks and cakes if you are celebrating a special occasion! 

Before the appointment you will speak to your personal shopper about the kind of styles you like, the dress size you wear and the kind of budget you have in mind. There is also absolutely no obligation to buy anything if nothing takes your fancy, however I imagine the girls will pick out pieces you just can't go home without. 

After the talk I was able to wander around the new personal shopping area which is located on the top floor right at the back as you exit the escalator. The area hosts a cosy waiting room and several large changing rooms with clothes hung on the walls for inspiration. The changing rooms really are something else and the lighting inside them is just perfect.

I was so impressed by the sound of the whole experience that I've booked myself in for an appointment with the lovely Charlotte just before my birthday for a few new bits. I'm thinking of getting maybe one dressy outfit and a couple of more casual ones incase we manage to book a short break for my special day.

I'll be blogging about my personal shopper experience when it comes around but if you can't wait to see what I think you can click here to see if your local store offers the service!

Have you guys ever used an in-store personal shopper before? I would love to hear about your experiences!

Thanks for reading!

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